What Will SEO Cost You?
The question so many business owners ask is, how much does SEO cost? There is not a definite answer here as there are many variables to consider when pricing an SEO project. We know that doesn’t help much, so let us explain what you can expect to learn when pricing local SEO services.
SEO is not an exact formula, every website is different, every industry is different, and the level of competition from niche to niche varies. If you are in a competitive market, SEO is going to cost you at least the equivalent of an average employee salary. You can take a chance and hire someone for $30,000 plus a year, or you can hire an agency that has proven the effectiveness of their SEO by ranking on page 1 of Google.
30k per year is a ballpark figure, and an agency should provide you with a custom SEO campaign to accommodate your budget. Effective campaigns require intense hours, acquisition of digital assets (links), constant monitoring of progress, and site security. SEO is not the job of an individual, but rather the collective effort of a team.
At first glance, the idea of spending $2,500 per month ($30,000) per year on SEO can be shocking. That’s a reasonable amount with all things considered. To achieve Page 1 results, SEO requires a team of technically competent individuals to engineer and follow through with an actionable SEO campaign. Web designers, conversion specialists, content writers, graphic designers, and programmers are all needed at some point along the way to make your SEO campaign a success.
Once you take into consideration all that goes into ranking a website on Google, $2,500 a month seems like a digestible dollar amount. You can’t hire a single employee for that amount, and you sure can’t hire seven different industry specialists for that amount.
So how much will SEO cost you in your industry? If you are a Lawyer or a Doctor in Los Angeles California, you can expect to pay upwards of $10,000 per month for page 1 rankings. If you are a car dealership in Phoenix, Arizona, it may cost you $4,500 per month. When you begin your search for an SEO agency to service your website, they should be able to give you a ballpark figure right away. You can also check online resources for more in-depth pricing information to learn about SEO costs and get tips for avoiding poor SEO practices and scams.
Like we mentioned earlier, SEO is not an exact science. There are foundational elements that can be explained to you so that you understand the pricing. Some agencies will price based on keyword count, others on keyword difficulty, and some sell one-time onsite optimization bundled with a link building package. Results aren’t guaranteed, nor should they be. Be cautious of agencies that make promises, and your SEO campaign should be a long, steady campaign that gets results. Anything other than a long and steady campaign should be avoided.
If you are interested in learning more about the cost of SEO for your company, please reach out to us via email or use our contact form to inquire about our services. We offer transparent, straight forward SEO services on a local and national level and would be happy to help you determine a budget for your SEO campaign.