Why Guest Posting Is So Valuable

Guest posting is an integral part of any SEO campaign. Understanding why Guest Posting is important and the value it brings will help you make a better decision when choosing web properties to Guest Post on.

Things To Consider When Guest Posting

Metrics

Traffic

Contextual Relevance

Backlink Profile

Understanding The Value of Metrics

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Metrics play a major role in improving your rankings. When one site with good metrics, links to another site, it passes those metrics along and rankings can improve as a result.

Why Traffic Is Important

When you acquire a link from a site that receives organic traffic, and/or referral traffic from other sources like social media, it’s extremely beneficial to the health of your website. Sites with organic traffic are often trusted by Google as legitimate properties, and those sites can pass along referral traffic as users navigate the content and click your links.

Find Sites With Contextual Relevance

This isn’t always an easy process. Link outreach and guest posting require hundreds of hours of data mining and relationship building. If you are new to Guest Posting, you shouldn’t spend too much time on this. But we would suggest that the web site you are Guest Posting or buying links on has at least 2-3 articles already published in your niche.

Backlink Profile Of The Referring Domain

We are getting a little deeper here, and this is definitely a rabbit hole that goes well beyond this article. If you have the resources to explore the backlink profile of the website you are wanting to guest post on, use this opportunity to find inbound industry-specific links from authority sites. This will be of added value to your Guest Posting efforts and link building strategies.

Guest Posting And Link Building Services

If you are in need of guest posting services, please inquire using the contact form on our website. With over 10 years in the SEO business, we have developed relationships with site owners that are open to Guest Posting. Pricing depends on the site owner, content requirements, site metrics, and traffic.