How Much Time Should I Spend On Meta Tags, And Which Ones Matter?

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How Much Time Should I Spend On Meta Tags, And Which Ones Matter?
How much time should I spend on meta tags, and which ones matter? Matt Cutts, Bay Area, California

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37 thoughts on “How Much Time Should I Spend On Meta Tags, And Which Ones Matter?”

  1. @MichaelDadona Most commonly, because the user’s query is better helped by showing the relevant parts of the page (where the keywords appear) instead of the generic meta description. Try doing a site: search. It could also be that your description is low-quality (too short, duplicate, spammy). There are other possible issues like your page being blocked by robots.txt, but I assume that’s not your case.

  2. @MichaelDadona Use both! The meta description is a human-readable overview of what a page is about, while schema.org markup is machine-readable information that can be used in various ways, including rich snippets.

  3. Still I did not get my answer Does meta description matters from search engine point of view?

  4. Yes. It matters from an indexing point-of-view because whatever words appear in the description are considered towards relevance. And it matters from a user point-of-view because a good description is likely to attract more clicks from the search results.

  5. I just wanted to say, I don’t mind if you point or you ‘generalise’ , I think your answers are clear, to the point and extremely helpful !

  6. Question: My website (ASP Classic) has Integrated Meta Tags (Title, Description and Keywords). Will this effect my SEO Rankings and if so, how to fix it ?

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  9. That should be common sense. Of course meta keywords tags are finished as you can put anything there but you still want to give people a good description.

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  11. I feel the title tag is the most important of all. Not only does it show up on the search results page, but if a user bookmarks your page it shows up in their list of bookmarks. IMO title should remind the user what your page is about months later when they are scanning their bookmarks. Which means it shouldn’t be too long (or the end will get truncated).

  12. The meta description is a good foot in teh door tool for those who konws how to use it. Do it right, then people will come clicking your link. But if you make it boring and seem irrelevant to what they are looking for, then you’ll end up with zero clicks!

  13. A good rule of thumb for meta titles and meta descriptions is to include wording that will best describe the website and what it has to offer.

  14. come on you can’t change everything all the time..in this way you confused the people instead to help them..google is a service for the people..not to work the people whith changes every month as google wish..you cant make rules by your own..there got a be some global rules

  15. wow where have you been all my life? the answers straight from the horses mouth. this simplifies things

  16. Yes, Matt, meta tags do matter for letting visitors know what the page Google brings is all about at. And as you said if it is well written and compelling then CTR does in fact increase.

  17. would love to see the meta description used on my pages, most of the time the snippet chosen is some random (and generally poor choice) snippet – out of context and just featuring the words. Rarely does the snippet help promote the site at all as it is often something odd like the navigation menu or worse. Be great if there was some way in google webmaster to indicate a preference for the actual description to be used for the page and not a random snippet

  18. Interesting…
    So, Why does YouTube use meta keywords? Especially, since it is the only place the keywords for the videos are displayed?

  19. why google+ ignored my og:image and itemprop=”image” ? Google+ parse my page and get that image what they want (when I sharing news from my web site )

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