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SEO – Search Engine Optimization
Info

Level: Intermediate
Presenter: Eli the Computer Guy
Date Created: March 12, 2010
Length of Class: 60 Minutes
Tracks

Web Marketing
Prerequisites

Proficiency Creating Websites
Purpose of Class

This class teaches students how to design their websites so that they achieve higher Google Page Rank.
Topics Covered

Why Google Matters
What is SEO
Sitemaps
Backlinks
Page Speed
Internal Links
Google Web Master Tools
Class Notes

Introduction
SEO — Search Engine Optimization — Means building your website so that Google’s robots can understand it easier
Good SEO translates to free advertising on Google
Only Google really matters… Yearly traffic for EliTheComputerGuy.com = Google 18,475, Yahoo 321, Bing 287
What you should have
Analytics
Google Webmaster tools
Local Business Center
About content
Create Content that regular people like
Write as much TEXT as possible
Google does not understand Flash/Pictures/Videos
XML Site Maps
Tell robots what is important on your site
Can be created by hand, using a script, or automatically
Backlinks
One way links to your site from other sites
The more prominent the site the more significant the backlink is
Page Speed
The speed which your pages load will be counted towards Page Rank soon.
Internal Links
Do not use relative links
Page titles matter
WordPress is allows you to do SEO automatically and easily
Resources

Google Web Master Tools
Google Business Local
XML-Sitemaps.com — Automatically Creates Sitemaps
Google Web Master Channel


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Posted in SEO

7 thoughts on “SEO – Search Engine Optimization

  1. This is a WONDERFUL video, great information for new to our website people, such as myself. Thank you for sharing your knowledge. Triple Like!

  2. Thanks Eli. Even if you really open the real classrooms for the online marketing course. Even you start to charging people with reasonable fees. I’m willing to follow. You really have the huge knowledge of computer and Internet related topic. I should’ve found your videos few years ago. Anyhow, thank you for your hard work and contributions to our and next generation.

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