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Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech (with Real Subtitles)
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Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world.

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21 thoughts on “Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech (with Real Subtitles)

  1. On the subject of marketing: What Steve, rather brilliantly done was to raise awareness of the company, and adding intangible value to the brand and what it represent to its users. At the time it was also very clever not to focus on products, since it was before iMac was introduced and the product line was completely redesigned. I believe that lots of what Jobs have done can be attributed to his deeper understanding of behavioral economy. Good source on what I mean by that is to watch some of Rory Sutherlands (Ogilvy UK) talks here on Youtube.

  2. sorry.. too much marketing bullshit for me. I like the way apple computers work, but I dont like worshipping of brands

  3. Company’s purpose, culture and value are the basics. If you don’T know who you are, hard to figure out where you wanna go.

  4. 😭 😭 😭 Jobs was a man of vision and solid values, companies forgot about that and now they’re just retouching the same old products over and over and theres no real innovation, no vision smh

  5. you can apply this to anything. just pick some different influential people from history across the world and end it with a little logo and name drop.

  6. Apple needs to change, from inside. It’s a new and different era now. The conception of smart devices is in the past as in 2017. The whole world is begging for a revolution that must have little to do with the past. Apple needs to find out the next big thing in the consumer electronics industry, if not someone else will.

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